Local Search

Traditional Local Search & Map Listings

SEO spans beyond national coverage.  We would even say that localized marketing in the SEO world has become more critical for the 1,000’s of local businesses as well as national firms with local offices.  If you have a physical location and your business has even the slightest local intent with local customers and clients, local search can improve your visibility and assist in generating leads and traffic to your company.

Our process for local search optimization is best practice tested and tried over many of our clients:

• Extensive Keyword Research
• Technical SEO Implementation
• Website & On-Page Optimization
• Name, Address, Phone Number (NAP) – Ensure Consistency Across Web Listings
• Local Citations Capture (We’ll Find Them)
• Citation & Directory List Building
• Google Plus Profile Optimization
• On-Page Optimization
• Strategies For Collecting Review s & Testimonials Across Yelp, Google, and Industry Specific Websites
• Localized Link Building (Link Reclamation, Blogger Outreach, Broken Links, etc..)
• Local Content Creation
• Mobilized Optimization

Organic Search versus Local Search

Organic search is what you see in the traditional organic listings in Google, Yahoo, and Bing.  Local Search is a combination of natural listing and map listings you see in all three search engines with listings that have letter next to them varying from A through H.  As much as Google utilizes its natural search algorithm for both local search and organic search, local search does in fact require a different set of skills to improve your rankings in the local search listings.

Why Local Search Matters

The majority of businesses in the U.S primarily service customer locally and have a physically retail, office, or industrial location.  If that’s you, local search can drive even more targeted visitors to your place of business than natural search.

Because Google & Bing’s Map Listing’s algorithm are separate than their natural search algorithm, two separate strategies for optimization are critical to placement for powerful and high converting keywords.  Our marketing philosophy is brand amplification and conversion optimization.  More reviews and client testimonials will translate into more leads and phone calls.  An optimized website with the proper language and keywords based on what people actually search for is what matters.  And through our process, we can discern the proper ROI for you and how to future optimize it.

It not a simple process.  It’s not sexy.  But it works…..really well.

Enterprise Local Search

Enterprise local search are for companies with multiple locations.  If you have over 10 locations, local search becomes even more critical.  We’ve been implementing these best practices since for clients since 2010 and continue to stay up to date on how to optimize many locations for one brand.  The process of optimization needs to be handled with care and specific to each location.  For example, it’s not enough to simply listing all of your locations on one page.  Each location page must be separate.  Our enterprise local search services include content development, standard local search, and map listing optimization.   Our services include:

• Google+ Profile Page(s) Optimization
• Enterprise Local SEO Audits
• Local SEO N.A.P Inconsistency Checks
• Bulk Local SEO Listing Optimization
• Mass Local SEO Citation Building Enterprise Local SEO Reporting

Link Building For Local Search

In local search, links do still matter.  Links pass trust, authority, and ranking opportunities to local businesses.  Our link building is centered on creating an effective content strategy for our clients, but its the outreach and promotion that allows local businesses to dominate the local search and map listings.  We’re not afraid to get our hands dirty and do what ultimately moves the needle.  Allow our agency to move the needle for you.